On and on and on: what Mbappé's shoe swap means for the sportwear sector

Épisode de Leaders Worth Knowing Podcast par Leaders · 24 septembre 2026 · 44 min

Sportswear brand On last week confirmed the worst secret in the industry, when it announced Kylian Mbappé as the marquee signing for its new football division.

In luring the France and Real Madrid superstar away from Nike, On has thrust itself into mainstream conversation for the first time in its relatively short history. James Emmett and David Cushnan are in the studio to chart the rise of On, and analyse its lofty ambitions to take on Nike, Adidas, Under Armour and the other brands operating in an increasingly competitive space.

Elsewhere, the Asian Games are underway in Aichi-Nagoya - featuring as many athletes as competed at Paris 2024 - and it's an example of a huge sports event that simply doesn't make a mark across much of the rest of the world - which other events and sports fall into that category?

Leaders Week London is a fortnight away and it's your last chance to secure at Stamford Bridge for the largest and most senior gathering in the sports business. Visit leadersweeklondon.com to secure your pass for Wednesday 7th and Thursday 8th October.

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The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.

Leaders Worth Knowing Podcast

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