(🇬🇧) BEST-OF S3 N°1 : Jean & Adrien Cassegrain – Four Generations at the Helm of a Major French Retail Empire

Épisode de Podcast du Luxe par Lou Dana par Lou Dana · 9 septembre 2026 · 35 min

In this new Best-Of episode of Podcast du Luxe, discover the perspective of Jean and Adrien Cassegrain, who chose to transform a family house without ever betraying its identity.

🎯 Founded in Paris in 1948, Longchamp grew from around forty employees to several thousand worldwide, until Adrien joined the family business in 2020, in the middle of lockdown, with a clear conviction: keep a legacy alive without ever freezing it in place.

Throughout this conversation, they share a reflection on what it means to pass down a house: refusing pure marketing logic , reducing to better assert what matters, and treating responsibility as something inherited rather than imposed.

We look back at the foundations of that transmission: the birth of Le Pliage in 1993 and its early logic of eco-design, a one-third reduction of the leather goods assortment during Covid, the move into ready-to-wear, the new artistic direction led by Sophie Cassegrain, and the house's B Corp label, which Adrien describes as "a little difficult to get".

A powerful episode that puts transmission, discretion, and family consistency at the heart of contemporary luxury.

🎧 Don't miss this Best-Of! Subscribe, rate the podcast, leave a comment, and share the episode to support the project and help luxury shine differently.

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Je m’appelle Lou Dana, co-fondatrice de la FinTech GRACE, et bienvenue dans le Podcast du Luxe ! Chaque 1er mercredi du mois, je vous partage en exclusivité mes conversations inédites et sans filtre avec les leaders de l'une des industries les plus puissantes et énigmatiques au monde : le luxe.…

Podcast du Luxe par Lou Dana

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