(EN)N°5 - Julien Tornare, CEO of Hublot: How do you earn legitimacy while shaking up an entire industry?

Épisode de Podcast du Luxe par Lou Dana par Lou Dana · 12 août 2026 · 27 min

🎬 In this episode, now out in English, I'm joined by Julien Tornare, CEO of Hublot, the Swiss watchmaking House known for turning disruption into an art form.

Julien's path here wasn't obvious: a competitive water skier from Geneva, he started in sales at Raymond Weil before spending 17 years at Vacheron Constantin, running Europe, the US, and eventually all of Asia from Hong Kong. He went on to revive Zenith as CEO, and now leads Hublot, a House barely 45 years old that built a global following without a single century of heritage to lean on.

🔥 A candid conversation on what it takes to build a cult brand by refusing to play by the old rules of luxury.

What you'll discover in this episode:

⚙️ A House built on audacity, not heritage: how Hublot, founded by Carlo Crocco in 1980, became the first to fuse gold and rubber, and turned that boldness into its entire identity.

🏆 Disruptive marketing, real watchmaking: behind the sports partnerships (Djokovic, Bolt, Mbappé) sits genuine in-house engineering, with movements like the Unico built entirely in Switzerland.

🤝 The Hublotistas: how Hublot turns clients into a community through experiences designed to build real, lasting relationships.

🏭 A new Manufacture in Nyon: a glimpse behind the scenes of what's coming next for the House.

▶️ Listen to the full episode in English, out today on all platforms.

🔔 Subscribe so you don't miss what's next, and follow me on Instagram & LinkedIn: https://linktr.ee/loudana

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See you soon,

Lou

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Je m’appelle Lou Dana, co-fondatrice de la FinTech GRACE, et bienvenue dans le Podcast du Luxe ! Chaque 1er mercredi du mois, je vous partage en exclusivité mes conversations inédites et sans filtre avec les leaders de l'une des industries les plus puissantes et énigmatiques au monde : le luxe.…

Podcast du Luxe par Lou Dana

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