HEC Startup Circle #9 - Solène Schwartz

Épisode de HEC Startup Circle Podcast par HEC Startup Circle · 7 mai 2024 · 45 min

In this ninth episode, we meet Solène Schwartz, Co-Founder of Mammoth Media

🎯 Mammoth has engineered an advanced SaaS platform tailored for CPG (Consumer Packaged Goods) brands, seamlessly bridging the gap between digital touchpoints and experiential marketing to drive in-store conversions with end-to-end attribution analytics

📲 The Mammoth team has been iterating fast in the Consumer App industry: Started as the first Mobile Entertainment Network with apps such as Wishbone and Yarn and Arena, they now focus on Digital to Retail Marketing Strategy & Creator Economy with subsidiary Creatorly

⭐️ In 2018, Mammoth has raised a $13M Series A, led by Greylock Partners, with participation from Science Inc. & Alumni Ventures

👀 On the program for this episode:

- Solène's background, personality & experiences

- Her work experiences before building Mammoth and her early entrepreneurial journey

- Being opportunistic and adapting quickly: how Mammoth switched from Mobile Apps to User Generated Content to Digital to Retail

- The Future of Consumer Marketing & trends (Ads, User Generated Content, Seasonal Apps, Digital to Retail)

Feel free to leave 5 ⭐️ on the podcast and contact us on linkedin, instagram or by mail at [email protected]!

Credits to Yet More for the intro music!

Autres épisodes de « HEC Startup Circle Podcast »

À propos du podcast

Interview d'entrepreneurs, discussion autour de leur parcours, leurs difficultés et leurs philosophies.

HEC Startup Circle Podcast

Épisodes similaires

Tous les épisodes de HEC Startup Circle Podcast · Plus de podcasts Business