30 Years in Product Marketing: Stop misunderstanding PMM, Hard truth, Career advice | Harvey Lee | #1 Linkedin, Fractional PMM & Consultant

Épisode de Product Marketing Stories : Conseils, Carrière, Stratégie marketing, Growth, Go to Market, Tech B2B B2C, Communication digitale par Carlota Güell · 8 janvier 2026 · 46 min

Product Marketing is still one of the most misunderstood roles in tech.

Too often, PMMs are undervalued, mis-scoped, or reduced to “just doing the slides.”

In this episode, I’m joined by Harvey Lee, a Product Marketing leader with over 30 years of experience across companies like Microsoft and the Product Marketing Alliance. From individual contributor to VP, Harvey is now a fractional PMM and consultant, and the #1 ranked Product Marketing creator on LinkedIn by Favikon.

Together, we unpack why the PMM role remains unclear in so many organizations, what Product Marketing is really responsible for, and how PMMs can reclaim their impact and credibility.

In this conversation, we cover:

Why Product Marketing is still misunderstood after decades of existence

The real scope of the PMM role beyond slides, launches, and enablement

What PMMs can do to clarify their value inside their organization

Harvey’s transition from corporate leadership roles to independent consulting

Career lessons, strong opinions, and a preview of his upcoming book

If you’re a PMM who has ever felt misunderstood, undervalued, or stuck explaining your role, this episode will give you clarity, confidence, and a necessary reality check.

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À propos du podcast

Le podcast de référence pour tous ceux qui veulent comprendre, maîtriser et faire évoluer la fonction de Product Marketing dans l’écosystème tech français. Je suis Carlota, Product Marketing Lead depuis + 5 ans, et chaque semaine, je tends le micro à celles et ceux qui façonnent la discipline au…

Product Marketing Stories : Conseils, Carrière, Stratégie marketing, Growth, Go to Market, Tech B2B B2C, Communication digitale

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