#204 - VO 🇬🇧 - Alex Theuma, founder of Shift AI. From SaaStock to Shift AI: building a new conference for the AI era.

Épisode de SaaS Connection par Alex Delivet · 21 septembre 2026 · 35 min

For this week’s episode, I’m welcoming back Alex Theuma, founder of Shift AI.

Alex previously founded and ran SaaStock for more than 10 years, building one of the leading conferences for the B2B SaaS ecosystem in Europe.

After seeing how quickly AI was reshaping the software industry, Alex made the difficult decision to stop SaaStock and start from scratch with a new event: Shift AI Europe.

During this episode, we talked about why he decided to move away from a well-established brand, how the rise of AI is changing the software ecosystem, and why the relationship between startups, scale-ups and larger software companies is becoming much more balanced when it comes to learning and sharing experience.

We also went deep into how Alex is designing Shift AI differently from a traditional conference: pre-scheduled one-to-one meetings, curated roundtables, targeted side events through “Shift Experiences”, and a program designed to avoid the usual conference overload.

Finally, we discussed the speakers and topics that will shape the first edition of Shift AI Europe, from transforming existing SaaS companies into AI-first businesses to building and monetizing AI-native software companies.

Shift AI Europe will take place on October 13–14 in Barcelona.

Alex is also offering SaaS Connection listeners a 30% discount on their ticket. You can use the discount code SaaSConnection30 when registering for the event.

You can follow Alex on LinkedIn.

Enjoy the episode!

Mentioned during the episode:

Shift AI Europe

Shift AI Europe registration

SaaStock

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