Why US Product Marketing Playbooks fail in Europe | Rory Woodbridge | PMM consultant ex. Google, Youtube & Pleo

Épisode de Product Marketing Stories : Conseils, Carrière, Stratégie marketing, Growth, Go to Market, Tech B2B B2C, Communication digitale par Carlota Güell · 11 juin 2026 · 46 min

Why does Product Marketing look so different in Europe, and why copying US playbooks often leads to the wrong outcomes?

In this episode, I sit down with Rory, Product Marketing Director consultant, with 13+ years of experience in PMM, across top tech companies such as Google, YouTube and Pleo.

Europe Isn’t Silicon Valley: Together, we unpack what truly shapes Product Marketing in Europe today, and why this context is driving the rise of fractional PMM roles.

In this conversation, you’ll learn:

👉 Why Europe’s fragmented market changes how you approach Product Marketing

👉 Why US playbooks don’t translate and what to do instead

👉 How to identify real differentiation in complex, multi-country environments

👉 What it actually means to work as a fractional PMM and where you bring the most value

👉 How PMMs in Europe adapt their scope to business needs and maturity

If you’re building or scaling Product Marketing in Europe, this episode will help you rethink your approach and operate with more clarity in a context that plays by different rules.

RESSOURCES🛠️

Follow Rory on Linkedin

Subscribe to my newsletter here to read the episode top learnings

CONTACT ME👋

Share you thoughts with me about the episode on Linkedin

Follow the Linkedin account Product Marketing Stories to stay updated.

SUPPORT THE PODCAST FOR FREE🙏

Subscribe 🔔

Leave a 5 ⭐ review on Spotify and Apple Podcasts (here).

Mention the podcast on Linkedin and share it with everyone who wants to develop their skills in Product Marketing!

Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit saas tech •  B2B • B2C • use-cases • positioning • best practice •  product management • Marketing Produit  • fintech • Intelligence Artificielle • Strategy • Marketing produit • Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad • SaaS Club • We're not Marketers • framework, consulting, career journey, positioning, leadership, marketing strategies, tech industry, growth strategies,

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Autres épisodes de « Product Marketing Stories : Conseils, Carrière, Stratégie marketing, Growth, Go to Market, Tech B2B B2C, Communication digitale »

À propos du podcast

Le podcast de référence pour tous ceux qui veulent comprendre, maîtriser et faire évoluer la fonction de Product Marketing dans l’écosystème tech français. Je suis Carlota, Product Marketing Lead depuis + 5 ans, et chaque semaine, je tends le micro à celles et ceux qui façonnent la discipline au…

Product Marketing Stories : Conseils, Carrière, Stratégie marketing, Growth, Go to Market, Tech B2B B2C, Communication digitale

Épisodes similaires

Tous les épisodes de Product Marketing Stories : Conseils, Carrière, Stratégie marketing, Growth, Go to Market, Tech B2B B2C, Communication digitale · Plus de podcasts Business