Is the Website Dead? Webflow’s CRO on AI Search & Zero-Click (Adrian Rosenkranz, CRO @Webflow)

Épisode de Conquête par Jordan Chenevier-Truchet | Bulldozer · 12 mai 2026 · 48 min

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/

To work with Bulldozer: https://bulldozer-collective.com

The web is changing faster than any marketing team can anticipate. Here's how to respond.

Adrian Howard is CRO at Webflow, overseeing Sales, Marketing, Support and Customer Success for one of the most influential web platforms in the world, with over 300,000 customers including Spotify and Monday.

In this episode, we talk about what's really changing: how AI is redefining the way brands get discovered, why SEO as we know it is dying, and what that means concretely for your website and marketing strategy.

We also cover his vision of the CRO role, how he aligns very different teams around a single objective, and why creativity is, in his view, the last true competitive advantage in B2B.

What we explore in this episode:

The new rules of web discovery in the AI era

Why your website now needs to speak to machines as much as to humans

How to run Sales, Marketing and Success as a single revenue engine

What Webflow learns from 300,000 customers about the evolution of the web

WHERE TO FIND ADRIAN: https://www.linkedin.com/in/adrianrosenkranz/

BUILD WITH WEBFLOW : https://webflow.com/

WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/

WORK WITH BULLDOZER: https://bulldozer-collective.com/

--

WHAT IS BULLDOZER?

Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…).

Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.

To work with us 👉 https://bulldozer-collective.com/

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Autres épisodes de « Conquête »

À propos du podcast

Dans Conquête, Jordan (CEO @ Bulldozer) invite des experts en Marketing et Growth pour parler de ce qu'ils font de mieux. On aborde leurs stratégies, leurs méthodes, leur organisation, etc. Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

Conquête

Épisodes similaires

Tous les épisodes de Conquête · Plus de podcasts Business