Consumption Solidarity: Healing Cultural Trauma in Marketplaces

Épisode de Marketing, Vente et Communication par FNEGE MEDIAS · 17 juillet 2026 · 4 min

Following the November 13, 2015 Paris terrorist attacks, cafés in the city's 11th arrondissement became key spaces for rebuilding social cohesion. Based on a seven-year ethnographic study, this research shows that returning to cafés was not simply an act of consumption but a symbolic expression of resistance and solidarity. The authors identify two phases: spontaneous reunion immediately after the attacks and the development of integrative rituals that reinforced community identity. They introduce the concept of consumption solidarity, highlighting how everyday consumption practices contribute to collective healing, resilience, and the restoration of cultural and social bonds after cultural violence.

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