How Social Robots Mitigate Emotional and Social Loneliness

Épisode de Marketing, Vente et Communication par FNEGE MEDIAS · 23 janvier 2026 · 4 min

Loneliness is a widespread concern among older adults, profoundly affecting their well-being. Social robots—designed to engage in social interactions and form emotional connections—are increasingly perceived as social actors in human-robot relationships and offer promising potential to alleviate loneliness. This study examines how older adults interact with social robots to address different forms of loneliness and enhance their subjective well-being. Across a pilot correlational study and two experiments, the results reveal two distinct mechanisms through which social robots improve well-being: attachment for individuals experiencing emotional loneliness and social integration for those facing social loneliness. This research contributes to the literature on loneliness, transformative consumer research, and human–robot interaction.

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