Why Marketing Exists to Make Sales Easier

Épisode de Conquête par Jordan Chenevier-Truchet | Bulldozer · 1 juillet 2026 · 9 min

To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/

To work with Bulldozer: https://bulldozer-collective.com

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In this extract, Dave Kellogg (Executive in Residence at Balderton Capital, 30+ years in enterprise software marketing) explains the one principle that took him from PMM to CMO of a billion-dollar company:

→ "We exist to make sales easier." Why most marketers resist this mantra and why embracing it changes everything

→ Demand capture vs. demand generation: most marketers stop at finding buyers who are already shopping. The real value is deeper in the funnel

→ "Tell me your symptoms and I'll tell you your disease."

Why marketing should operate like a doctor

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WHERE TO FIND DAVE: https://www.linkedin.com/in/kelloggdave/

WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/

WORK WITH BULLDOZER: https://bulldozer-collective.com/

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WHAT IS BULLDOZER?

Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…).

Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.

To work with us 👉 https://bulldozer-collective.com/

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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À propos du podcast

Dans Conquête, Jordan (CEO @ Bulldozer) invite des experts en Marketing et Growth pour parler de ce qu'ils font de mieux. On aborde leurs stratégies, leurs méthodes, leur organisation, etc. Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

Conquête

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